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Charting raw data’s potential to navigate rough waters in the market
The reality of the recent COVID-19 pandemic is that we’re continuing to learn how industries are being impacted. For instance, the app marketing industry is anticipating a shift from an install-based...
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Ride Apple’s new custom product pages and boost your return on experience
During WWDC 2021, Apple’s developer conference, the company revealed two intriguing features that will change how we marketers acquire users and increase lifetime value (LTV) by driving them through...
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The phantom (click) menace: Discovering a new fraud scenario
Fraud methods, techniques, and technology are constantly evolving and changing. Fraudsters continue to test anti-fraud solutions in creative ways in an effort to gain the occasional upper hand and...
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Bridging the gaps between predictive marketing and SKAN
Timing is everything. It can make the difference between a huge success and a resounding failure. It can make or break a product’s go-to-market strategy. When we initially set out to develop...
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How to jump into QR code mania
20 million hits, one minute. That’s what Coinbase’s Super Bowl ad put up on the scoreboard. That certainly makes the highlight reel of any marketer’s career. And when it’s done with an ingeniously...
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How Liftoff eliminated phantom click fraud with click signatures
The fraud economy was created by imposters.The basic premise of a successful fraud scheme, whatever the industry may be, relies on the perpetrator successfully convincing its victims that they are...
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How 6 successful brands attract and keep customers with deep links
Most travelers agree that non-stop flights are the best. Hop on a plane from your home city and hop off at your final destination — no switching aircraft or searching unfamiliar airports for your next...
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The mobile return on experience opportunity in shopping
All right, folks. The results are in and we have a winner: mobile commerce. As our recent report with Adobe clearly demonstrates, mobile web and app channels have become integral elements of the...
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Cashing in on the ROX opportunity in financial services
The intricate financial services sector is undergoing serious transformation. Adding to this complexity is this sector’s wide variety of sub-segments – from retail banking to insurance, and down to...
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Enhancing dynamic product ads performance with OneLink
Social media advertising spending is estimated to have reached $230 billion worldwide in 2022, up from $98.23 billion in 2021. With social platforms counting billions of active users, this is an...
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